July 22, 2021
Did you know that 88% of consumers rely on reviews and testimonials when making online purchasing decisions?
Now think about how powerful those testimonials can be for your business.
Here's some insight.
One - Provide Social Proof
Social proof is the concept that people will follow the actions of the masses. The idea is that since so many other people behave in a certain way, it must be the correct behaviour.
It's a very powerful thing!
If potential customers see testimonials that others have experienced success with your business or products, they’re more likely to follow suit.
Two - Build Trust and Credibility
72% of people say positive reviews and testimonials actually increase their trust in a business!
A huge part of building your business is convincing others of the value you provide. Some may take your word for it, but others are much more likely to act if they take someone else's word for it.
Of course, the more testimonials you have — the better.
Three - Increase Conversion
Testimonials and reviews are great across all of your online platforms, but they can be particularly useful on your sales pages. That’s when interested buyers are towards the bottom of the sales funnel and just need a final nudge to cross the line into sweet, sweet conversion. And a few testimonials could be just the thing that makes up their mind, as they can increase conversions by an average of 34%!
Four - Grow Your Audience
Testimonials are also great content! There are so many places to share your amazing reviews. Home page, service page, Google My Business, Facebook, Instagram post/story/reel, or even TikTok, the possibilities are endless!
The more you share those testimonials, the more people will see them and then come your way.
Five - Connect to Potential Customers with Their Own Words
Testimonials are more likely to connect emotionally and personally to potential buyers in a way that sales copy or product descriptions alone cannot.
They can allow your ideal clients to see themselves being transformed or really benefiting from your offer.
While you are the expert who provides the service or product, clients/customers read and listen to reviews to see if someone just like them had a great experience.