July 22, 2021

Different Types of Instagram Hashtags

Did you know a post with at least ONE hashtag averages 12.6% more engagement than posts without?⁠


I'm confident that by understanding the different types of hashtags and their corresponding audiences, you'll be able to develop an effective Instagram hashtag strategy, or just send us a message and see how we can help you do so! 

There are Branded Hashtags, which are unique to your company when using Instagram for business. I'm going to start using #MorrowManagement on all my client posts so that when people click the hashtag they can see all the content I've created! ⁠

Then there are Campaign Hashtags which are usually shorter-term and run for just a few days or season. These are typically tied to a specific campaign such as product launches, partnerships, contests, etc. They’re great for building a lot of engagement in a short period of time! For example, #TwelveDaysOfGiveaways

Last but not least, Community Hashtags! These are the most commonly used and can connect like-minded users around a specific subject. They’re a great way to connect with others, improve the searchability of your posts, gain followers, and grow your own community!

BUT there are NINE different types of community hashtags. Want to know what they are? DM your email and I'll send you the list